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Proposal of Changes in the Company's Communication Mix
Klimeš, Robin ; Mokrý, Martin (referee) ; Kaňovská, Lucie (advisor)
This bachelor‘s thesis focuses on the proposal of communication mix improvement for the company 4PRICE s.r.o. Its theoretical part explains important marketing terminology and describes some of marketing analyses. The second chapter deals with in depth analysis of the current state of the above mentioned company. The third part introduces specific proposals for improvement of the company's communication mix.
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Marketing Mix of a Company
Klusák, Tomáš ; Mucha,, Martin (referee) ; Kaňovská, Lucie (advisor)
This thesis is focused on the analysis and subsequently the proposal of marketing mix of a company which provides accommodation, catering and hospitality services. The theoretical part deals with the definition of basic concepts in the field of marketing and in particular with the field of price, point of sale, product and promotion. The analytical part of the thesis is focused on the assessment of the external and internal environment of the chosen company and the mix elements analysis as they are currently set. On the basis of the identified state, such conclusions and suggestions will be drawn, which will lead towards improved management and strengthening the company’s position in the given market during the following years.
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Service Area Marketing Plan
Sládková, Iva ; Bečička, Marek (referee) ; Heralecký, Tomáš (advisor)
The thesis focuses on service area analysis. The most fitted marketing mix for a particular market area and a marketing plan setting for XY Company are aims of the thesis. The company runs education field and service business. The marketing plan and mix should get the company to leading position in the market, using modern marketing tools. In a theoretical part of the thesis the basic issues are specified, the marketing mix and marketing planning are explained in general, including a description of an each marketing mix element and necessary analyses for marketing planning. In a practical part of the thesis the company and its background are defined and the final marketing plan is concluded.
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Marketing Research of Customer Satisfaction of Selected Company and its Services
Janková, Denisa ; Třasoňová, Dominika (referee) ; Šimberová, Iveta (advisor)
The diploma thesis deals with marketing research of customer satisfaction with the services provided by a selected company. The theoretical part defines the problems, sets out the objectives of the diploma thesis and outlines the methodology of the solution. Theoretical background defines the main concepts, which are marketing, marketing research, service marketing and customer. An evaluation is included in the conclusion. The practical part introduces the selected company and the marketing research of customer satisfaction is realized. The aim of the diploma thesis is the design and evaluation of a questionnaire survey to determine the satisfaction and attitudes and preferences of customers in order to improve the current situation of the company.
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Marketingový plán kosmetického studia
Vaďurová, Jitka
This bachelor thesis is focused on the creating a marketing plan for a specific beauty salon. The thesis was divided into theoretical and analytical part. In the analytical part, an analysis of the external and internal environment of the salon was carried out and a marketing strategy was created for the salon using marketing tools. The results of marketing research were used in the procedure. The marketing plan is intended to serve as a tool for achieving the defined goals.
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Marketing Research of Customer Satisfaction of Selected Company and its Services
Janková, Denisa ; Třasoňová, Dominika (referee) ; Šimberová, Iveta (advisor)
The diploma thesis deals with marketing research of customer satisfaction with the services provided by a selected company. The theoretical part defines the problems, sets out the objectives of the diploma thesis and outlines the methodology of the solution. Theoretical background defines the main concepts, which are marketing, marketing research, service marketing and customer. An evaluation is included in the conclusion. The practical part introduces the selected company and the marketing research of customer satisfaction is realized. The aim of the diploma thesis is the design and evaluation of a questionnaire survey to determine the satisfaction and attitudes and preferences of customers in order to improve the current situation of the company.
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